Advertising operations involves thousands of moving pieces. Creative assets, contracts, talent rights, licensed elements, and expiration dates must all be tracked accurately.
IP360 brings everything together.
Built by 7Miles Global, the platform centralizes your marketing ecosystem into a single workstream connecting content, users, and data. The result is greater visibility, continuity, and control across your advertising lifecycle.
From script review to final delivery, business affairs teams are involved from end to end.
We work as an extension of your team to manage complexity without adding friction.
Connect creative assets with contracts, talent rights, and licensed elements.
Monitor how assets are used across campaigns, regions, brands, and agencies while managing contract deal points and usage terms across union, non-union, and print workflows.
Receive alerts ahead of rights expirations at customizable intervals such as 30, 60, or 90 days.
View upcoming rights expirations and renewal timelines per asset in a simple calendar view.
Organize assets by expiration date, product, or brand based on your workflow needs.
Integrate IP360 with marketing, payroll, finance, and content systems.
Manage the protection of your brand assets with IP360.
IP360 centralizes data, automates alerts, and delivers transparency into contracts, assets, rights and usage. The platform also supports automation of business affairs workflows, helping teams stay ahead of expirations, ensure compliance, and oversee use of their creative assets.
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IP360 adapts to your workflows.
Contract fields, metadata, and completion reports can align with your organization’s templates and reporting processes. Content and data can be uploaded individually or in bulk, supporting efficient data management and reporting.
IP360 was created by professionals with deep experience in assets, business affairs, legal operations, and advertising workflows.
The platform simplifies and centralizes complex processes while giving teams the visibility they need to manage rights, contracts, and campaign readiness with confidence.
One platform. Clearer oversight.
